Again, the ability to track the above metrics with these contents depends on the site hosting them. Collect what you can, but also look for other types of data specific to external content sources. As an example, looking at your Google Analytics account will tell you how many visits each external element sent to your site. Comparing visited visits across external content is a great way to determine the direction of your next big content release. For a general breakdown of organic, direct, referral, and social traffic, check Reports > Acquisition > Channels (select Referrals if you want to see a specific source). please).
A step-by-step guide to whatsapp database conducting a content audit For example, by leveraging custom URLs with UTM parameters , you can instantly see what content is sending the most traffic from offsite. Extend the audit process to other marketing channels In addition to evaluating offsite content, the audit process can also be applied to other marketing channels. If you run print ads in trade publications, check how many inquiries you receive from each ad (hint – this will record the source of first contact with new prospects in your CRM after the first conversation) . is easiest if ).
Or take a closer look at your email marketing campaigns. Is your autoresponder content still up to date? Do some messages have a higher open rate than others? Services like MailChimp and AWeber do powerful analytics right out of the box. Click here to download for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation In summary After all, a content audit is not a one-time process that you perform once in Bluemoon.