Vitals Web Core (CWVs) have already had an impact on the search rankings for mobile, and with the launch of the current desktop, they are destined to gain more value for publishers. they are. Due to the end of March, we will see the usual trio of CWV columns included as an active measure for determining the effectiveness of desktop search - i.e., initial delay (FID), color matching. maximum heart rate (LCP), and layout change (CLS). Why Core Web Vitals can no longer be ignored According to a recent study by the Chrome User Experience Report, Internet traffic and global traffic data, only 31% of websites worldwide follow the three CWV criteria in mobile - only five percent higher than the previous official KPI for website evaluation last summer. .
But tracking these user -based metrics isn’t even more important - with publishers increasing search status it can bring visibility, traffic and revenue, as well as a better search experience. user. In fact, Google’s own search highlights a significant whatsapp phone number list advantage of ‘And while website owners may think they’ll have an easier time on the desktop - with higher connectivity and faster processing - it doesn’t have to be. Figures from the Chrome User Experience Report show that, of the top 1000 media websites worldwide, only 59% meet the requirements of CLS on the desktop.
This is even lower than mobile compliance, at 67%, and puts printers at risk of unintentional pressure from readers-potentially leading to penalties from Google and a major risk to revenue. The possibility of sudden changesEven those with good grades can’t be satisfied: often, seemingly small changes to a site, such as the introduction of a new script or vendor, can result in a sudden drop in numbers that aren’t immediately apparent. . For example, one of Clickio’s partners saw a major drop in CLS scores last July, shortly after it made some changes to its Progressive Web launch. App (PWA) him.