Whenever possible, include the year in your titles to assure customers that your sales are up to date. You should also revise your website so that visitors immediately notice your upcoming sales. You can even add a countdown timer to your homepage if you want to generate a sense of urgency. Advertising Continue reading below 4. Research Holiday-Specific Keywords If you want your vacation deals to be found, keyword research is a must. SEO expert Dan Kern has a number of helpful tips on this front, including: Use Google Suggest to find popular holiday keywords: start your query with "Black Friday" or "Cyber Monday" and add your subject.
Use the Related Searches feature to find more keyword phrases: the bottom of your Google search may lead you to queries you image masking service haven't considered. Include “best” in your query phrase: Your customers always want to find the best deals and freebie options, so see if you can compete with “best” keywords. Targeting full phrases: If you were looking for Black Friday and Cyber Monday deals, what would you grab? If these tips aren't enough, you can also use Google Trends reports to see what other vacation keywords are popular.
Create Dedicated Landing Pages Rebecca Lehmann, a veteran Black Friday aggregator, told Dan Kern in the article linked above that maintaining a predictable sales page year-round allows you to dominate the search results for that brand term. Although you only need to update this page a few times a year, it is important that the page remains indexable throughout the year. Depending on the scope of your offers, you can either combine your Black Friday and Holiday Monday sales into one page, or create two separate pages for your two sales.