Wrap If you want to start a business and reach a Russian-speaking audience, Yandex, not Google, is the way to go. As you can see, there are a few quirks to keep in mind, but overall the optimization principles seem universal. Advertising Continue reading below Businesses looking to expand their reach internationally would do well to optimize their content for search engines outside of Google, especially in countries where other platforms are more popular. As long as you prioritize quality content for a great user experience, you are sure to do well abroad. If you've looked left or right in the past couple of weeks, browsed a Facebook or Twitter feed, or even sat in a busy cafe on a weekday afternoon, you've no doubt heard of Pokémon GO.
which has been an unstoppable juggernaut since its July 6 release. This was shown quite clearly by the tens of millions of downloads worldwide, the millions in daily revenue generated by the app, and more than a few local hustles. As with any cultural targeted email list phenomenon, marketers have looked for ways to capitalize on popularity and turn it into revenue. (After all, why should Niantic and Nintendo have fun?) Two people on their phones are playing Pokemon GO. Gulfstream Park, one of our clients at t2, is a well-known racetrack, casino and entertainment venue in South Florida and their goal was to tap into the trend and drive real-world visitors to their shops, restaurants and entertainment areas.
perhaps most importantly, go over three takeaways—both Pokémon GO-related and universal—that experts in the marketers can leverage when developing similar campaigns. Advertising Continue reading below The strategy Located in Gulfstream Park is a popular gourmet burger stop, ROK: BRGR Burger Bar & Gastropub. For Happy Hour, it was decided that this Pokémon GO Pop-Up party. Around the park, more than 20 PokéStops have been discovered (i.e. landmarks where players could acquire supplies and have a good chance of finding Pokémon) as well as two Gyms (i.e. say places where players could engage in battle on behalf of their team).