An article can only please a small group of people, and a group of articles can please a large number of people; "Irrational payment" is because the one-time payment itself is too arbitrary, which is not good for content creators, and will encourage content speculation. The Luo Yixiao incident can be used as a reference, and the inductive articles are also reasonable. At present, it seems that there is only one product of online serialization of novels that can take into account the one-time payment and sustainable creation, but it also needs a lot of free chapters to gather paying users. In May 2019, YouTube tore down its own paywall, announcing that its original content subscriptions would be free to users on an ad-supported basis. YouTube original videos released after September 24, 2019 will be free for everyone, non-members need to wait for the episodes to be unlocked before watching, and need to watch ads, paid members can watch the latest episodes directly. YouTube did this because its payment mechanism has declined significantly since the implementation of its payment mechanism for four years. In the long run, the most stable content revenue with room for scale growth is still "free + advertising". In addition, “adding money and adding volume” based on the combination of different elements such as content, ad-free, and advanced viewing constitutes a gradient sms marketing service payment mechanism for content, as is the previous “advanced on-demand” by Tencent and iQiyi. In fact, the follow-up of gradient